About the modelist
The Modelist is your purveyor of conscious products, thoughtful experiences, and creative moments – a space that aims to foster curiosity, to create a neighbourhood, and to cultivate a slow living ethos. This is the modelist’s nook: a refuge, retreat, a cocoon for those who seek inspiration.
We want people to connect - with their environment, with their community, and to find inspiration and joy while indulging in fine quisine, the perfect coffee and an abundance of style and fashion.
Our Founders
Veronique and Brett joined forces in 2022 - bringing their dreams together to deliver a truly unique experience that transforms both fashion and hospitality within our South African community, and to take that local quality and product ethos abroad for the world to share in.
why
taking on the challenges of sustainable small business in South Africa
It is always worth doing something for reasons other than material beneficiation. Adding value and helping people as you make a difference in your industry is rewarding in its own right, and when you figure out the formula using that approach, business and its success becomes sustainable, no matter the variables.
The Modelist challenges the norms of fast fashion and fast food, as well as the perceptions surrounding the sustainable healthy alternatives. In an age where production efficiency is being maxismised, and technology generates what we consume, The Modelist stands boldly in the storms of development to provide our communities with authenticity and custom produce.
“Because when I go, what will I leave behind? Hopefully a fond memory, but preferably not the plastic in my clothing.”
Veronique van der Westhuizen